A quality and effective SEO reporting tool is essential in any business marketing campaign. It provides a progress report on how well your business is doing in the search engines. Not all reporting tools are created equal, and not all of them might work specifically for your type of business. It will be up to the business owners and administrators to select which type of reporting tool is tailor fit for the operation of their businesses. One thing is certain, though, an effective and smart SEO reporting tool should provide a summary of the data, provide notes on any number fluctuations and provide action-oriented perceptions.

What’s an SEO Report?

Basically, an SEO report gives a rundown of how your business website is performing in search engines. It focuses mainly on domain metrics, organic traffic and rankings. SEO reports also include progress reports of the work done by an SEO agency or freelancer.

We know the importance of SEO in a business, and it takes considerable effort and planning to have an SEO strategy and putting it to work on the web. An SEO report is essential for monitoring the progress of this undertaking by any business’s website. Putting it simply, an SEO report is analyzes your work (adding SEO to your website) to know if it’s really working.

An SEO report is beneficial for both the business owners and their clients. As mentioned earlier, the report should be concise, and have the necessary data organized and presented in a conveniently understandable manner. The report should let them know how your work is done, the effect of your work and its overall performance. In a way, business owners are also showing their clients justifiable points on why they should keep paying your business.

What’s an Effective SEO Reporting Tool?

Manually or physically preparing an SEO report takes considerable time, especially if you make monthly and yearly progress reports and summaries. Instead, all this work should be best left to a reliable SEO reporting tool to create. An effective reporting tool should provide comprehensive data on these three key avenues: progress, insights and recommendations.

Progress report – included in this report is the progress that the business has been doing and a comparison of its earlier performance with that of today’s numbers. It lets the clients know where your company stands so far since the last report. Thus, graphical and easily digestible data is needed for your clients to keep track of how you are doing.

Insights – your report shouldn’t just stop at the progress it has made over a certain span of time. It should also provide explanations for the numbers generated, especially the fluctuations, and what your business team is currently doing about it. Projections, key issues and areas of improvement should also be presented best in graphical or image form for the clients to grasp what the information that may apply to them.

Recommendations – no report is complete without recommendations and action plans. Have certain recommendations of mini-goals for clients to look forward to in the next meeting. Also, don’t forget the company’s bigger goals and how your clients can take part in reaching these goals.

Which Reporting Tool Best Fits Your Business?

As mentioned earlier, it takes time and some testing until you find the best SEO reporting tool for your business. Nevertheless, the main point of having this reporting tool is to monitor your progress, performance and key areas for improvement. Thus a tool that can comprehensively provide the necessary data in an organized and easy to understand manner is what you and your clients need. Below are some of the recommendations of SEO reporting tools you might find useful.

Whatagraph

This reporting tool provides visual and easy to read SEO analytics report that will keep your clients engaged. The information presented in this SEO reporting tool are brief, essential and organized. Also, the report can be converted to attachable formats that clients can receive through email and review key points of the report. Digital campaign reports can give clients an idea of the success of your SEO campaign and what are the key areas that you and your clients can work on. If you want clean and well organized reporting interface, this is one of the recommended tools for you.

SEM Rush

If your line of business is competitive, with many stiff competitions from other businesses, staying ahead of the pack is top priority to be successful. Whether its SEO campaigns, marketing strategies or social media campaigns, SEM rush got you covered with staying ahead of the competitors.

MOZ

When it comes to your needs for reporting data, keyword suggestion and traffic improvement and SEO competition analysis, MOZ have the features that give your marketing team and your clients the necessary data to formulate effective marketing strategies to further improve business operations.

There can be a lot of SEO reporting tools available out there, but the context of having the best and most effective one for your business is subjective. No two business processes are alike, and each business has its own preference and guiding principles that need to be aligned with the reporting tool. Also, to keep a sustained and healthy working relationship with clients, it is best to present detailed, informative and engaging reports from the SEO reporting tool that best fits your business.

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